Our Chairman Bally Singh & CEO Max Palethorpe, in the news: F1 corporate hospitality, premium race weekend experiences and brand activations around the Formula 1 calendar.
Gulf Business
8 September 2023 · Cover story
Chairman and founder Bally Singh on how AIOKA grew from The Rich List at the Abu Dhabi race weekend into an F1 hospitality brand across multiple Grands Prix, its concierge partnership with Alfa Romeo F1 Team Stake, and plans to cover every GCC race.
Read the articleCampaign Middle East
17 June 2025
HOKO, AIOKA's parent agency founded by Bally Singh and Max Palethorpe, will lead the Sport Impact Summit's international editions. The piece highlights AIOKA's F1 hospitality for brands including McLaren, Mercedes-Benz, Red Bull and LVMH in Monaco, Las Vegas and Singapore.
Read the articleBritish Chamber of Commerce Dubai
Member profile
The British Chamber of Commerce Dubai's member listing for HOKO Agency, AIOKA's parent company, including its Formula 1 hospitality work.
View the profile
